About Us

Working with all types of cyclists

  • Corporate clients – wishing to promote wellbeing whilst engaging employees in charity and community fundraising.
  • Charity clients – looking for support in running their own fundraising events.
  • Challenge cyclists – using our events as a vehicle to raise funds and awareness for something personal to them.


Quintiles is the world’s largest provider of biopharmaceutical development services and commercial outsourcing services. We’re proud to work with Quintiles UK headquarters in Reading to deliver their annual ‘Tour le Q’ cycling event for employees and family. Making the most of the stunning countryside within a stone’s throw of their building, over 100 cyclists both keen and novice took one Friday afternoon to raise a substantial sum for MacMillan in 2014. A great fundraising team to work with, who are up for a challenge – for some riders Streatley Hill will feature for the second year running.


Big Bad Bike Ride is an annual event set up in 1991 by the exceptional Graham Kennedy, MBE to raise awareness for Ataxia UK. We really enjoyed riding BBBR in 2013, and began thinking if there was any way in which we could help the inimitable ‘Komander K’ add value – and maximise fundraising revenue. We’re happy to say that there was. In 2014 we supplied some 700 cycling event Jerseys and were able to source BBBR 2014 with their resplendent pink affair at a substantial discount on previous years. Particularly useful given this was the ‘biggest’ BBBR ever raising a staggering £125,000!


Stephen Coxy Cox is typical of many cyclists who use Challenge rides in order to raise both money and awareness for something personal to his family. Never one to shy away from a challenge ‘Coxy’ has used two of our events in 2014 to raise money for the blood disorder Immune Thrombocytopenic Purpura (ITP), a condition which affects one of his sons. Taking the Londres-Paris 24 Heures challenge was a test in itself, and perhaps Coxy’s most epic moment was ‘cresting’ Kop Hill the morning after an ITP fundraiser which had literally finished in the wee small hours of that same morning. Sterling work Coxy, we’re happy to top you up a little…