About Us

Cycling events for all types of cyclists

Charity events - Join our arranged events to support your charity in raising funds and awareness for their cause. We can also help you in organising and running your own bespoke fundraising events.

Challenges - We're well experienced in producing tailored events. By working closely with you, we make sure to create a challenge that suits your cycling needs. Past examples of our cycling events include, London to Paris, 4 Countries in 24 Hours and the Mallorca Epic challenge.

 Corporate events - Holding cycling events can engage and promote well-being amongst employees, whilst also supporting business Corporate Social Responsibility objectives.

We can cater for new starters through to seasoned cycling professionals. Whether you're looking to improve personal targets or perhaps finish your first challenge, we can help you get there.

Don't just take our word for it, we're consistently rated over 90% for experience satisfaction on Cyclosport.

Some of our past events


The Big Bad Bike Ride 

The Big Bad Bike Ride (BBBR) is an annual cycling event set up in 1991, by the exceptional Graham Kennedy, MBE, to raise awareness for Ataxia UK. We really enjoyed riding the BBBR in 2013, and wanted to help raise even more revenue for the next event. So we contacted the organisers, and in 2014, supplied approximately 700, eye-catching pink cycling jerseys, at a substantial discount on previous years. This event was the ‘biggest’ fundraiser event for BBBR and raised a staggering £125,000.


Living and riding at the base of the Chilterns, on the Bucks/Oxfordshire border has its perks. It’s obviously allowed us to make the most of the beautiful countryside however we also like a challenge. We’ve arranged London to Paris routes, mixing city and countryside cycling and rides through Sa Calobra and Serra de Tramuntana. We’ve even organised a 4 country event, through France, Belgium, Holland and Germany in just one day. Overall, it’s fair to say that we've arranged some epic and challenging rides!



We’re proud to have worked with Quintiles, one of the world’s largest providers of biopharmaceutical development and commercial outsourcing services. Since 2014, we’ve worked together to deliver their annual employee and family cycling event for their UK headquarter. We enjoyed working with their team to create a different challenge each year and to raise funds for Macmillan Cancer.

Lutine Assurance

Lutine Assurance is a specialist Life Insurance company providing cover to over 30,000 individual and business customers in the UK. We organised their first 'Lutine Ride4Life' road cycling event which joined their South Yorkshire office, with their London heritage base. The participants cycled 180 miles between the two sites in one go, and raised valuable funds for Cancer Research UK.